In order to write tweets that engage your audience totally depends on how well you know your consumers, their interests and content consumption pattern. Trust us, a little humour also sometimes goes a long, long way.

Here are 5 useful tips to help you write more engaging tweets:

  • Make sure you know when to stop

Twitter recently doubled the character cap from 140 to 280 characters. So yes, make sure to make the most of it.  The extra room helps facilitate customer service conversations and cut down on hard-to-follow threaded tweets.

  • Know your audience’s language

Construct a brand voice that resonates with that of your ideal target consumer. Be consistent in using the same language. The most successful brands on Twitter speak their followers’ language and are familiar with their everyday struggles. However, make sure to know when to break away from your voice and adjust the tone according to the situation at hand, like  offering solution to a problem or an apology.

  • Ensure Consistency & Relevance

Ensure to follow up every Twitter conversation right until the end of it. Smart brands build periodic social media calendars to keep their feeds active and consistent. However, the smarter ones know that in addition to pre-scheduled content, they also need to tweet in the moment to remain relevant.

  • Visual Content

A picture is worth a 1000 words, especially so when 280 characters are all you got. Images, Videos, GIFs & infographics take up more screen space, increasing your tweet’s chance to stand out on your followers’ feeds.

  • #Hashtag #Moderation

Recent Social Media Marketing Case Studies suggest that engagement on Twitter decreases as the number of hashtags increases. The optimal number is 1.

While tweets do make for an important part of marketing on twitter, there are several other aspects to be considered. Read our guide on How To Do Twitter Marketing for some interesting tips.