User-generated content is 35% more memorable and 50% more trusted than brand curated content and other non-user-generated content.  As it is more trusted, it tends to pull higher engagement rate as consumers interact and share the post more, also it helps to gain trust among consumers. Your relationship with consumers will determine the ranking of your content on their feeds as Instagram’s algorithm reviews your relationship with your consumers.

Using User-generated content is a smart and cost-effective social media marketing strategy. Just by reposting user-generated content on your Instagram channel will help you reach out to potential clients too.

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