Digital marketing techniques and tactics might have changed dramatically over the past few years, however SEO still remains an extremely relevant digital marketing strategy. Basis our experience over the years, listed here are the top 5 benefits of SEO to help you understand how beneficial it can be for your business:

  1. Increased Website Traffic – top search engine pages result in maximum clicks that can result in significant traffic increase for your website. SEO also creates relevant keywords, title tags and meta descriptions which show up in the results page.
  2. ROI – quantifiable metrics like increase in rankings, traffic & conversions can be easily tracked by any digital marketing agency. These results help drill down to the most molecular level of insights including demographic information and other metrics for individuals who have interacted with your website.
  3. Cost effectiveness – SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online.
  4. Increased site usabilitySearch Engine Optimisation consists of rearranging the site’s architecture to make pages within the website easier to find and navigate.
  5. Brand Awareness – being on the first search page of  your targeted keywords, not only helps users to associate your brand with those keywords, but it instills a sense of trust, since companies on the first page are generally perceived to be more trustworthy.

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