The volume and quality of the social media images your brand needs to compete against are only going to rise in 2018. Hence, You don’t need to be told how important your social media imagery is.

So here is a cheat-sheet of the various visual content formats and corresponding dimensions for the most widely used social media platforms, for your easy reference:

FACEBOOK

Since it’s still a ‘Social’ Media platform, professional users are advised not to go extremely commercial on Facebook. Instead focus your content to highlight the human/emotional side of your business. Some of the most frequently used resolutions for Facebook are:

Facebook Cover Image: 851 x 315

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Facebook Profile Image: 170×170

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Facebook Highlighted Image: 1200×717

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Facebook Page Like Ad: 1280×444

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Facebook Lead Generation Ad: 1280×628

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Facebook Carousel Ad: 1080×1080

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Facebook Native Video: 1280×720

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Quick Tip: Make sure to adhere to the Facebook 20% Text Rule for optimum efficiency of Ads

 

INSTAGRAM

A visual platform by nature since its inception, Instagram is widely used by all businesses to put out product centric images as well as lifestyle shots that depict the product’s application in the consumers’ day-to-day lives. Instagram stories are in fact the no.1 social media format currently.

 

Also, be sure to make use of the three orientations now available: square, landscape and portrait, and compose your photos accordingly. Here is the Instagram size guide:

Instagram Profile Image: 150 x 150

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Instagram Square Image: 1080 x 1080

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Instagram Landscape Image: 1080 x 566

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Instagram Portrait: 1080 x 1350

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Instagram Story: 1080×1920

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Quick Tip: Make smart use of the available Instagram filters

Hope this guide helps? Let us know in the comments section below 🙂