All digital marketing agencies and digital media agencies realized the potential of Instagram ads at its initial stage and have been investing in it for the longest time not.

Audience growth: Instagram is one of the fastest growing networks of all. Everyone who engages in social media activity is there on Instagram too. It has made reaching out to people more feasible. Media followers on Instagram have risen 100% from 2015 to 2016.

Attention: on an average people spend at least 50 minutes a day on social media networks and this is increasing as we speak. Getting engagement through strong visual content has become easier and Instagram ads also help you define your target audience so that your content reaches the right people.

Intent: businesses are using Instagram ads to generate leads and awareness for themselves. Studies say 60% of Instagram users learn about the product, service or the company via Instagram feeds.

Targeting: Instagram ads use Facebook’s advertising system which is one of the finest and easiest systems. It allows you to define your target audience based on their location, demographics, interests, behaviors, income and more. It also lets you target users who have bought your product before or maybe have landed on your website.

Do you need help running Instagram ads? We are the people that can help you initiate Instagram ads smoothly. All you need to do is drop us a message at ekdooteen-contact .