While strategizing & implementing any social media strategy, it is important to understand the platform in & out and then proceed. The same applies to Twitter. Twitter Marketing is much more than just the character limit.

So, here are a few do’s and don’t of Twitter that’ll help you use the platform better and more effectively:

  1. Increase Retweets – Keep it Short – the ideal length of a tweet is 100 characters; keeping tweets under 100 characters provides enough room for your followers to retweet (RT) and comment when they share
  2. Increase Followersincreasing followers on Twitter can be a daunting task. The best Twitter Marketing hack to increase followers is to follow as many profiles as possible. Basically – Follow to Get Followed.
  3. Pin Tweets – Twitter is a fast moving stream of content; new content pushes down older content down the feed. If tweeting about a new offer, product or event, make sure to pin at the top of feed in order to avoid making your followers have to scroll all the way down.

Read How to Write More Engaging Tweets  contributed by Shubhika Jain, the Customer Relationship Manager at EkDooTeen for tips to write tweets that’ll get your business more engagement.