The answer is YES, ABSOLUTELY!

We live in an age and world where people resort to Google for every question and Facebook for new friends. Hence, it’s only fair for consumers to look up the internet for the products and services they need. Hence, all businesses need to market their services online if they want to succeed.

The majority of consumers look up a new business online before they make the decision to go there. They make this decision only after they’ve compared several options in the category and ranked them according to online reviews and testimonials on several social media platforms.

So even if you have a brick-and-mortar business, you’ll lose a huge chunk of potential customers if you can’t be found online, or if your social media presence doesn’t look good. And that is because customers are going to your competitors, who are investing in their online marketing.

For more insight into digital marketing techniques for your business and how they can help it grow, visit