Before you start investing in your social advertising, always remember different ad formats have different specifications that need to be followed.

There are two different ad placements on Instagram (ads in feed and ads in stories). To ensure you’re creating high-quality ads on Instagram, keep the following design recommendations and requirements in mind:

Instagram ads are now available to everyone in both Power Editor and ad creation. To run ads on Instagram, you’ll need a Facebook Page.

Ads in feed

Image Size

The recommended image size for Instagram ads depend on which format you use:


  • Minimum Resolution (600 x 600 pixels)
  • Maximum Resolution (1936 x 1936 pixels)


  • Minimum Resolution (600 x 315 pixels)
  • Maximum Resolution (1936 x 1936 pixels)


  • Minimum Resolution (600 x 750 pixels)
  • Maximum Resolution (1936 x 1936 pixels)

When you’re creating your ad in ad creation, you can use Crop Image to help ensure your Instagram ad looks the way you want it to.

Video Size

Your video’s file size can be up to 4 GB max.

Aspect Ratio

The aspect ratio for Instagram ads depend on the format.

  • Square – 1:1
  • Landscape – 1.91:1
  • Vertical – 4:5


Ads in stories


9:16 Full-Screen Vertical Ad

File type

  • .mp4 or .mov (Video)
  • .jpg or .png (Photo)

Maximum File Size

  • 4GB (Video)
  • 30MB (Photo)

Video Length

  • Maximum: 15 seconds
  • Images show for 5 seconds by default


  • Recommended Resolution: 1080 x 1920
  • Minimum: 600 x 1067

Talk to our experts at ekdooteen-contact and we will guide you through all the technical requirements that are needed to run your ads smoothly.