Defining your goal is the first step to giving your social media marketing strategy a structure on which you will be able to build up a strong campaign. Common LinkedIn marketing goals involve generating leads, raising brand awareness, or most likely both. Once you have a clear understanding of what you want to accomplish out of marketing on LinkedIn, decide who do you want to market your product or service to. For this example, your goal may be to raise brand awareness among LinkedIn members with job titles such as “social media manager,” “social media lead,” and other similar titles. Define your target audience, this will save you time and money as well.

As LinkedIn is purely focused on connecting professionals, your focus should not be on selling the product but to raise awareness about your company and your employees and market their skill sets. By doing so it will be easy for you to gain trust fellow professionals.

Let us work together and make your LinkedIn endeavors productive, constructive and effective. Contact us at ekdooteen-contact and let’s get started.