FaceBook provides you with a lot of social media management tools and one of them is the audience manager tool which helps you create and manage your target audience better. To make use of this tool open the business manager and go to the top-right menu and click on “Audiences”. Through this page, you can view your current or saved audience and also create a new audience.
There are three basic audience types-
- Saved Audiences
- Custom Audiences
- Lookalike Audiences
Facebook provides you with a lot of option to craft preferred target audience for your ads and campaigns to help you reach out to right people faster.
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