Creating a Facebook Advert is only half the battle. Make sure your adverts reach the right people. To reach people who are most likely to be interested in your brand and collect high-quality leads, try creating and targeting a Custom Audience.
- Reach Your Existing Customers
Build a custom audience of all your existing customers by uploading your customer list on Facebook. Let them know about new products, offers and any other updates that might help you get a repeat customer. (How To Create A Custom Audience on Facebook)
- Reach Your Website Visitors
By visiting your website, a person has already demonstrated the interest in your business. Make sure to retarget them by creating a custom audience of the data collected from your website. In order to do so, you will have to install the Facebook Pixel.
- Reach People Who Have Engaged With You On Facebook In The Past
Retargeting people who have already interacted with your brand on Facebook is a good way of generating a higher number of leads. You can retarget your adverts to people who have earlier watched your videos, filled up lead forms or opened your Facebook canvas.
- Reach People Similar To Your Customers
Use a custom audience to create a lookalike audience on Facebook . A lookalike audience helps you target your adverts to people who are more likely to be interested in your business since they share similarities with your existing customers & website visitors. We recommend you also read How To Create A Custom Audience on Facebook contributed by our social media expert, Nitika.